Methods

Blue Brain Results Section

 

 

Biometrics

We use techniques like brain imaging, measuring nervous system activity, and even assessing hormones and immune function in order to provide a comprehensive picture of the consumers’ experience.

 


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Behavioral Analysis

Even the smallest behavior reveals crucial information about how consumers feel. We analyze micro-expressions, vocal features, and body language to get deep insights into what drives your customer and triggers conversions.

 


 Green and Red Apples


Implicit Attitudes

Consumers’ preferences are rooted in subconscious processes that they can’t easily access or explain. We conduct robust scientific assessments to gain access to consumers’ subconscious desires.

 

Results

Know how customers react physically, subconsciously, and behaviorally.

Surpass typical research with a direct window into your customers’ minds.

At every stage of business, get insights that customers can’t even express.



About



Blog

Consumer Neuroscience Blog

 

Red Allures

It’s no secret that red makes a statement. Businessmen wear red ties as a “power move” and women wear red lipstick when they’re feeling fierce. But what does the color red really do for us? Does it just make us feel a certain way, or does it really change how people see us?  

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Frequently Asked

Questions

What kind of clients do you help?

We work with businesses from various fields and backgrounds. Whether you’re looking to test a prototype or streamline your website, we can help.

Neuromarketing can be applied to such a wide range of goals that we’re always excited to help any business reach its customers more effectively.

What about in-person lab research?

Definitely! We love biometric data. In other words, we hook consumers up to a bunch of monitors that track everything from skin temperature to neural activity.

So in addition to behavioral data, we directly gauge their physical responses to your product, brand, or marketing collateral.

Nothing makes us happier than having tons of data to analyze, partly because we’re nerds but also because it provides so much information. Imagine crafting your marketing strategy knowing what kind of physical reaction your audience will have. We’ll help you do that!

Can you do consumer research online?

Yes! We obviously can’t get brain scans through a computer monitor (we wish!), but neuromarketing luckily includes a bunch of methods that work well online. For example, an online project could include analysis of nonverbal and verbal behavior to verify demand for a service, identify target markets, or refine product designs.

Collecting video data lets us analyze emotion expressions, body posture, gaze direction, speech content, and vocal features. We can also administer custom accuracy/speed tasks that reveal subconscious attitudes and desires.

Neuromarketing research online provides much deeper insight into how consumers feel than simply asking for their opinion.

How much does neuromarketing cost?

Good news: Scientific advances have made technology more compact, precise, and affordable. You don’t need to spend $100,000 anymore to gain insight into your customers’ emotional reactions to your products or services. In fact, you don’t even need to spend $10,000.

Thankfully, there are so many approaches to neuromarketing that we can craft a unique project that will get you the answers you need at the price you want. Don’t be afraid to get in touch for more info.

How is neuromarketing different?

Traditional consumer research is limited to what consumers are willing to say. But science shows that consumers aren’t even aware of what’s actually driving their behavior.

Our methods surpass typical self-reported opinions by directly measuring how people’s brains and bodies react to products, brands, and marketing strategies. You can literally know more about how your customers feel than they do.

What is neuromarketing?

Neuromarketing is the research and application of marketing strategies based on psychology and neuroscience.

Consumers aren’t great at expressing why they like or dislike something; neuromarketing gets around that problem.

We use neuroscience techniques to measure the primary motivators of consumer behavior. By understanding how consumers feel, think, and behave, we help our business clients reach their customers on an emotional level.

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